As the pet industry continues to grow, many businesses are concentrating on creating a positive experience for both their customers and their pets. However, creating efficient packaging, regardless of the industry, can be difficult.


Using eye-catching and informative packaging to evoke emotions from your customers is a terrific way to market your product. But there are several other ways for your business to approach your pet food packaging design.


6 Design Tips for Pet Food Products




With competition in the pet food industry being more competitive than ever, it takes much more for businesses to reach their customers than creating a unique product. That being said, we’ve compiled a list of 6 packaging design tips to provide you with some tips and tricks when designing the packaging for your pet food products.


Use Larger Sizes




First, bag size is a key factor. Large, 50-lb bags are often stored both horizontally and vertically in stores, so you need to create prints and designs that work with both orientations. Larger bags also naturally need to be sturdier and heavier, so design your packaging accordingly. Smaller bags can typically be thinner, but still must be strong enough to hold up to shipping, display at the store, and final transportation to the customer’s home.


Additionally, when it is possible, incorporate the bag’s barrier needs into your product design, as it is critical to seal in the flavor and freshness. The pet packaging’s silver substrate allows the silver to shine through, giving it a shiny appearance.



Informational Packaging




The success of your pet food brand is primarily determined by how your company will stand out to your target market on the shelves amongst your competitors. While net weight, production date, company address, expiration date, FSSAI, MRP, storage guidelines and usage directions must all be included on the package and label, there are several other components that you should consider, as well.


On the front of the packaging design, include a few of the key ingredients and nutritional values that were used. Additionally, include information about bioavailability, organic ingredients, GMO status, and information about preservative use.


On the reverse of your pet food packaging design, make sure that you include as much information about your product as possible. This includes the specific ingredients that were used, sourcing information, how the product was created, and hygienic processing methods.


While it may seem like a lot of information to include, all of this will help ensure your pet food brand doesn’t get lost in the crowd.



Aroma Protection




All types of dog and cat food have a unique smell, so it’s a good idea to pick packaging materials like advanced, non-porous materials to control the odor. This can also help reduce the risk of cats and dogs tearing into bags, which is never a fun cleanup job for pet owners!


Make the Packaging User-Friendly




Easy Opening & Resealability

Today’s customers expect a bag that’s easy to open, usually without tools like scissors or a knife, and that has a reliable, strong seal like a zip-top closure. Make sure to design packaging that will be easy to open and reseal to ensure minimal friction when customers open and use the packaging.

Include a Window Display

There is a lot of variation in terms of shapes and colors when it comes to pet food. But there is something to be said about allowing customers to see what your product looks like for themselves.


Furthermore, safety is crucial, especially when it comes to pet food products. To improve safety and prevent manipulation, the Food and Drug Administration (FDA) has tight packaging standards, so be sure to review them throughout the entire product packaging design process.


Make Sure the Product Fits the Packaging




In terms of shape, size, functionality, and materials, make your product packaging practical. Oddly-shaped packages can make it difficult for a merchant to arrange your goods on a shelf or in their storage or warehouse. It also makes it difficult for customers to carry your item from the store to their home.

Consider how the product will be exhibited, carried, and stored to create a design that reflects what your customers need. You want to make sure that your packaging is durable, easy to store, portable, and has a long-lasting shelf life.


Be Honest




Above all, it’s vital that you are honest with your customers at all times. Of course, you want the graphics to be appealing, but you also need to be able to deliver a product that meets the expectations of your customers when they open the packaging. You’ll risk losing customers if what’s on the outside of the package doesn’t match what’s inside.

The language on your packaging should thoroughly explain what your product is and why people should want to buy it. On the other hand, don’t clog up the package with too much text or a cluttered design, as you only have a few brief moments to grab a customer’s attention.



If you’d like more information and you’re ready to find a new partner for pet food packaging, QQSTUDIO is the best option. Contact us online or give us a call at +65 9179 7300 to speak with a packaging professional and learn more about your options for pet food packaging from QQSTUDIO.