Product packaging is considered one of the most significant parts of marketing. Aptly dubbed the "silent salesman," packaging appeals to buyers' emotions, sending various messages ranging from the item's best qualities, benefits, pricing, and branding.
Indeed, excellent packaging can entice customers to become obsessed with a product at first glance. It also enables you to capitalize on the "unboxing process," which is the succession of emotions that the client feels when they grab the box and begin unwrapping the item within.
All the steps after purchase lead to the customer unwrapping their purchase, so make it an unforgettable experience. Here’s how to make cool food packaging that elevates your product and attracts customers.
Keep it simple
For certain products, less is more. Attempting to overstate an item through its packaging can backfire. Indeed, excess clutter on the package might be distracting, making it harder for shoppers to make an informed purchase.
Make sure that the packing only does what is necessary. The product must be portable, have the appropriate warnings, and be shielded from damage. Custom packaging can be costly, and it is a waste of marketing dollars if it serves no function.
Select the best packaging material
When developing appealing food packaging such as cookie packaging, the most important decision is choosing the correct packaging material. Consider your product's requirements, such as whether it must be kept hot or cold, and choose the appropriate material. Keep durability in mind as well.
Customers are wary of products packaged in flimsy materials.
Design with strategic colors
Different colors mean different things to people. There are some universally loved colors, like blue, green, orange, and red. But you shouldn’t just pick these colors because they seem to be everyone’s favorites. Use colors that complement your corporate image and will help your goods stand out from the crowd.
Consider the colors related to the food item you are packing and how those colors might help catch your audience's attention. For example, white can convey purity, safety, and simplicity, whereas light blue is associated with trustworthiness and reliability. For playfulness and vibrancy, consider using orange.
Tell a story with visuals
Use images to convey your brand's story and the advantages of your product. Consider incorporating pictures, images, or other designs to make the packaging more visually appealing so that it sticks out and is recognized by the customer.
The wording on the packaging should be legible whether the item is sold in a store, online, or both. The size of the text depends on the intended market. The color must be consistent with the overall appearance of the box.
This also entails writing only what is necessary and removing extraneous text. If customers have difficulty reading how fantastic your product is, they will choose the competitor's. Include only the essential information, such as the brand name, product ingredient, manufacture and expiration dates, and directions for use. Don’t confuse customers with unnecessary information.
Think about the product's functionality
Make certain that the packaging design you develop is both useful and practical. Users should be able to readily open and close the packaging without spoiling their food. Above all, the packaging should keep the food from becoming contaminated.
Believe it or not, most consumers are more concerned about the environment than ever before. That means they are shunning brands that operate without regard for the environment. Make your packaging represent your values by emphasizing your eco-conscious production policies and efforts. Use biodegradable and recyclable materials to reduce natural resource waste.
Eco-friendly packaging is not only efficient to make, but it also helps to lessen the negative impact entrepreneurs have on the ecosystem, protecting valuable resources for future generations.
You could also make the packaging multipurpose or multi-use so consumers can find other purposes for it after using your product. It’s all part of branding your business as environmentally friendly.
Packaging is much more than a means of protecting a commodity. It is a crucial marketing tool that supports branding, highlights the greatest characteristics of the product, and delivers a remarkable experience for the buyer. It can elevate your product's brand. Use the techniques above to create food packaging that puts a charm on your food products, making them more appealing to buyers.