Let's face it- who doesn't love candy? Almost everyone loves a treat. Regardless of your age or health consciousness, at least one type of candy outmatches your willpower. Packaging is everything when it comes to the candy business.
It is almost impossible for a customer to try out a new type of candy if they are not attracted to its packaging. The proper packaging should be not only eye-catching but also functional and consumer-friendly.
Read on for an insight into candy packaging to help you identify the right option to use that can positively impact your candy business.
What Do Customers Look for in Candy Packaging
Consumers are pretty mindful about packaging when it comes to candies. They tend to compare the sweetness to the attractiveness and beauty of the packaging. Design is everything when it comes to candy packaging.
Many manufacturers make a common mistake by designing unnecessarily large packaging to make their products look bigger. The downside with this option is that the consumer will be disappointed in the contents. Besides, it will also have a higher environmental impact.
Note that the modern consumer is not looking for extravagant, over-the-top packaging. They want to know if what they are buying is sustainable and green. For this reason, it is imperative to use less plastic and recyclable design packaging. It will help you get a positive response from customers.
Types of Candy Packaging
There is quite a wide range of suppliers that specialize in candy packaging. Each aims to provide users with an attractive design to help them succeed on the shelf. Here are some of the main types of candy packaging:
Hanging Bags
This is the most common type of candy packaging in retail locations and grocery stores. It is sealed with a back-middle seam on both ends. The hanging bags also come with pre-cut holes for more effortless hanging on the shelves' hooks.
Additionally, hanging bags used in candy packaging are designed with materials that can preserve multiple pieces of candy for quite a long time.
Candy Trays
Candy trays are the most recommended option when it comes to gift boxes. The plastic trays can be custom molded with your desired design to fit your products. They are popular in chocolate gift boxes, where manufacturers can display pieces separately.
Pouches and Pillow Bags
This type is as its name suggests. It is mainly used for candies that are in bundles. Pouches and pillow bags get their name from pillow and pouch shapes. Ideally, the design integrated into their shape allows purchasing one or more pieces.
They are common in packaging-wrapped gummy candies and chocolate bars. Unlike hanging bags, you will find them lying flat on the shelves.
Foil Wrappers
This is yet another common type of candy packaging used in wrapping chocolates. The foil is made of aluminum, which is quite effective in preserving the taste and freshness of different candies.
Additionally, the wrappers come in different shapes, colors, and sizes. It can be printed and customized to fit the customer's preference.
What Type of Packaging is Best for Candies?
Now that you know the different types of candy packages in the market, what are the most recommended options? Technically, the ideal candy package should be attractive, functional, easy to open, and nicely packaged.
Although the kind of packaging you will integrate will depend on the product, here is a highlight of some current trendy candy packaging.
- Aluminum foil
- Glass jars
- Cardboard candy boxes
- Roll wrappers or twists
- Plastic bags and boxes
- Waxed paper
There are several factors you need to put into consideration before choosing your desired packaging. Among these factors are the kind of damage that can happen while transporting and the purpose of your candies.
How to Make Your Packaging Stand Out
Competition is quite stiff in the packaging industry. But that does not mean you cannot make your packages stand out from the competition. According to a recent survey by Nielsen, 55% of consumers worldwide are willing to pay more for a product that is created sustainably.
Some of the factors that can make an impact include creating health-conscious and recyclable packaging that can help reduce your carbon footprint. You can make your brand stand out by letting your customers know the difference you are making in the environment and marketplace.
Conclusion
A good design with attractive visuals and safety is all you need to rake in cash by selling candies. With suitable packaging, customers can quickly identify and pick out your candies from a sea of competitors. Ensure you consider the above factors the next time you are looking to design candy packaging, and there is no doubt that you will experience exceptional results.
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