1. Coffee Beans
It's a nice touch to let your coffee package indicate the type of roast – be it dark, light, or medium and provide information about the coffee's flavor notes, profile, and recommended brewing method.
How much detail should you add? It’s entirely up to you, but if we had any recommendations, it would be less is more.
2. Red and Green Christmas Colors
4. Tell the Story of Your Brand
This is an opportunity to connect with your audience and share how your brand came to be. Your vision and mission should be shared as well. You know, there’s a fascinating story behind it all like the coffee farmers you work with or trying to find the perfect coffee beans. So don’t be afraid to dive deep into those details. It’s a chance for people to get to know you better.
5. Your Coffee Packaging Matters
Coffee packaging has come a long way, even in sustainability. These days, most coffee packaging is CO2-neutral, meaning it won't release any greenhouse gases into the air. However, they don’t stop there. There are many initiatives that aim to offset production-related emissions in the countries where coffee is produced. But now, the focus is on making all packaging recyclable by using mono-material bags. Some brands argue against biodegradable materials because they can release harmful toxins into the soil if not properly filtered out in processing facilities.
6. Print a Christmas-themed Hashtag
7. Evoke Inspiration from Rustic Styles
When it comes to rustic styles, the simplicity and warm, earthy tones can really enhance a product. Whether it’s in the colors or design elements, there’s no doubt that this type of style can give your product some great appeal.
Your coffee packaging should be attractive, tell a story about your brand, and maintain the high quality of the product. So those are the essentials of packaging that are effective for coffee products, advice on how to design it properly, and even some trends in the industry that you should pay attention to. You’ll want to make sure yours has all these factors so it stands out from others.
Your ideal coffee package should include all the essential components to set it apart from the competition. And if all of that seems like a lot to handle, let a qualified designer guide you.