Christmas packaging solution is a great method to give your items a little additional value in the holidays and to give the recipient of the gift the impression that they are holding something particularly unique. However, there is more to do over the holidays.
There is a ton of advertising to do, and you must meet some deadlines must be met. And you are the best person to know that most e-commerce firms are most competitive around Christmas. It pays to prepare for Christmas in July, prep your packing early, and play it smartly since customers are swarming into stores and site traffic is via the roof.
One of the components that you can plan well in advance is the packaging. The following list of suggestions on how to tackle Christmas packaging design was put together by QQ Studio®:
Roast type and flavor profile
Although not required, it's fairly typical for your coffee package to indicate the kind of roast. Inform the clients whether they purchase a dark, light, or medium roast. You can even provide details about your coffee's tasting notes, flavor profile, and the suggested brewing method. You decide how much information to put in your box, but it's always a good idea to give them options!
Use Christmas colors, Red and Green
The colors green and red represent Christmas trees, lighting, and ornaments. But guess what? They are also ideal for packaging solutions for the holiday season.
These two colors make a strong statement about the season when used in a box with a Christmas theme. There's nothing amiss with simply adding a flash of holiday color to your package if you aren't trying to make a significant change to the branding this Christmas season.
A little bit of brand awareness goes a long way. Additionally, embossing and debossing are excellent methods to capitalize on your brand's visual icons.
A great option for more expensive businesses is embossing. It's a print method that gives a box's face a 3D appearance. You will appeal to the touch sense by including something so new on the face of your package. When you blend hot stamping with an embossed surface, you get a glowing effect that looks great next to the Christmas tree!
Advice: Christmas packages with more atypical constructions look gorgeous with embossing. Consider a sturdy box, a magnetic closure box, or an incredibly elegant package with a handle.
Tell the brand story.
It is a chance to engage with your audience and genuinely communicate your stories. It represents your vision and mission, to put it formally. There must be a fascinating aspect to your coffee production—for example, who are the coffee farmers you deal with, or where have you been before discovering the ideal coffee beans? Dig deep; it's a fantastic opportunity to highlight your efforts to obtain your coffee sustainably.
Utilize eco-friendly coffee packaging
There are many viewpoints on this. All of the coffee packaging at present is CO2-neutral. Numerous CO2-reduction initiatives are implemented in the producing nations to offset the production-related emissions. That's admirable but not quite good enough. The new generation of mono-material bags aims to make all of the packaging recyclables potentially.
Brands don't utilize biodegradable materials since they think recycling is now the greatest option. Materials that degrade quickly are currently contaminating the compost flow. The processing businesses filter the materials out.
Print a hashtag with a Christmas theme.
Printing a Christmas hashtag on the packaging can entice your clients to visit your website. It's a way to use packaging to your advantage in your marketing plan. Bring your clients together, and allow them to enjoy the package you created! Numerous companies have employed it.
Additionally, you can produce a hashtag as a sticker. Holiday stickers are widely available, or you may utilize a service to create and print your personalized stickers.
Get Motivated by Rustic Styles
Rustic styles make the most of simplicity and produce an earthy warmth. Since practically every item stands out a bit more if it's rough and rustic around its edges, you can successfully implement them into various products.
This earthy, natural brown color pairs beautifully with monochromatic designs in white, black, gold, or grey.
Your coffee packaging solution should be eye-catching, convey an engaging brand story, and maintain the high quality of your coffee. In this article, we've examined the components of effective coffee packaging, offered design advice, and discussed some emerging trends in the industry.
Your ideal coffee package should include all the essential components to set it apart from the competition. And if all of that seems like a lot to handle, let a qualified designer guide you.