Food packaging is where you see a lot of innovation and change. But, as technology develops, so do the expectations of consumers. The effects of COVID-19 have been throughout several sectors in 2022. In a world where everything looks and tastes the same, customers increasingly want food packaging that sticks out and offers something different. Invest in packaging that will impress buyers and satisfy their cravings.
One of the most prominent tendencies you observe is, not surprisingly, technology-based. However, adopting the "latest thing" or relying on gimmicky technological advancements is not what interactivity is about. This movement is significant because it gives consumers a sense that they are becoming more intimately involved with your company.
So, then, how would you define "interactivity"? Putting a QR code on the packaging that directs customers to a site with product reviews is one good example. Or it may lead them to a game on your website. Anything may be possible. The goal is to make the "universe" of your goods feel broader, more fascinating, and genuinely immersive by using the packaging as a gateway to other activities.
Story-driven product packaging trend
Customers are interested in the backstory of your company. And if people can receive it by simply scanning their smartphones, that's even more handy and simple.
You may create an interactive packaging trend while entertaining your clients with a QR code component by generating a movie QR code or a picture gallery QR code and including it in the food packaging.
Many buyers place a high value on sustainability, and this trend is only expected to increase in 2022. Sustainable practices are becoming increasingly important to customers, with 83% saying it influences their purchasing decisions. If you want to cash in on this fad, you should focus on environmentally friendly packaging.
Using recycled items in food packaging is one way to help. You could, for instance, replace plastic with hemp or paper, which decompose quickly and easily. You can lessen the amount of material used and your package's footprint by making it smaller.
Clear labels and Transparent Packaging
Transparency is a quality that is valued throughout the world, and this includes food packaging. According to a recent survey, consumers are more likely to try a new product if it has transparent packaging. Companies can be more transparent regarding food packaging by eliminating confusing small print and creating straightforward labels.
To take things even further, businesses can implement Smart Label. With this app, businesses may attach a QR code to the product, which will take buyers to a page detailing the dish's ingredients and preparation.
Companies can even get literal with their packaging and provide see-through options. It aids in relaying honesty and transparency to customers. Packaging that is both secure and difficult to open.
Augmented Reality (AR) Packaging
Roughly eighty-five percent of U.S. adults now have access to a smartphone. The food business is capitalizing on this subset of the population by fusing it with cutting-edge technology to develop AR packaging. Because of this, projections place the augmented reality market at over $198 billion in 2025, up from $3.5 billion in 2017.
With augmented reality packaging, customers may use their smartphones to access additional content, such as games, photos, films, websites, and even health tips. Customers get a richer experience when using augmented reality packaging because they are actively involved and have access to additional data to assist them in making much better health decisions. The need for brand information is only expected to increase, and augmented reality packaging can assist.
Due to customer preference, the less-is-more aesthetic that has become increasingly popular over the decades is likely to remain popular in the near future. Objects with a minimalist design often convey the appearance of luxury. As a result, companies are trying to simplify their packaging by using a more neutral color scheme and avoiding excessive branding.
In addition to helping to highlight the product quality within, a minimalistic design on the packaging also reduces production costs.
Workers in the beverage and food business understand the intensity of the rivalry. You may easily differentiate yourself from the competition by providing your products in the packaging your target market prefers.
Sustainable packaging helps the surrounding, packaging automation helps get your products out the door faster and more frequently, and interactive packaging helps you keep in with your clients. Get in touch with one of the packaging experts immediately to ensure you're up-to-date on the latest packaging trends for food and drink.